The goal is the same: to be thorough and complete. Relevant questionsĪs with relevant terms, you need to include common questions that your target audience is asking. The list of relevant terms will also help you create your content outline quickly.
If you research properly, you will discover tens of additional relevant subjects that will make your content more thorough and valuable. You need to go through the first 20-30 Google results and note the most important keywords they cover. It's worth taking the time to define this list of LSI keywords and relevant terms by hand before you start writing content. And that list of keywords can be very long. You need to cover much more specific keywords that Google deems relevant if you want to rank high on the search engine results pages. So what should your blog post look like? A listicle of companies, their addresses and prices? That's what most articles do and it won't get you very far. You've done research on Ahrefs and found that the keyword "coworking space nyc" has quite high search volume. Let's take an example: let's say you want to write an article about co-working spaces in New York.
In the SEO world, these are called LSI (Latent Semantic Indexing) keywords and they help Google understand the content of a web page more deeply. It needs to go much further: You need to identify all the relevant keywords for your content and cover them in your post. This means that your keyword research doesn't stop at identifying one main keyword with good organic traffic. Google's algorithm penalizes any content that doesn't add value.Īsk yourself what your target audience wants to know when they land on your page, and make sure you cover as much of what is relevant as possible. Your content marketing efforts will be for naught if you publish superficial content that hasn't been properly researched. If the top results are videos, written content might not be the best format. If the search results show mostly product pages, you're going to have a hard time ranking with a listicle. Writing relevant content starts with figuring out what the search intent is for the keyword you're targeting.Īn easy way to figure this out is by looking at the Google SERP results and see what is currently being shown to users. By using the right tools, you can save hours of time and get great results.
#Text seo checker how to#
In this post, we'll go over all three of these points and show you how to do it quickly and efficiently. Taking the time to answer these questions and do your research should be the first step when writing content. What additional questions might the reader have about this topic?.What topics are relevant to your subject and to your reader's search query?.What is the user's intent and what type of content will serve them best?.
How to optimize your contentĪlways consider the following questions when writing content. Content that doesn't cover its subject thoroughly, isn't considered relevant enough by search engines and doesn't rank. Optimized content covers the entire subject in depth, not just your keyword.
Your content must be highly relevant and optimized for your audience and the intent behind their search. Content optimzation means writing the right content for both your users and for search engines.
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